Off to Summer Camp-Emerging Media Style

This week I’ve been dropping my boys off at basketball camp every day. Listening to the coach talk to the group of kids reminded me of a few things about my work as well.

He said that 80 percent of the games during the season are won in pre-season training camp. If that is true, I think it is time we all did a little “Summer Camp” to get our game in shape for a great season! So, for all of you who thought you were too old for Summer Camp, over the next few weeks we’ll be going back to the basics with Emerging Media Summer Camp. You can catch the tips here on my weekly blog and can come by and discuss them in person at Coffee With Kendall every Thursday morning at 9:30 am at Ellwood’s Coffee.

SUMMER CAMP WEEK 1: TWITTER BASICS

Twitter: A micro-blogging site where users can post updates in 140 characters or less.

Tweet: A 140 character message that may or may not contain a link to send someone to a Web site, image, or video.

Follow: You may choose to follow anyone on Twitter by simply clicking the “Follow” button. Anyone may follow you as well. You have the option to block someone if you find them offensive but it is not typically necessary. (I’ve only blocked one person ever.)

@ Replies: These are public replies that anyone can see. If you add @(User Name) such as @theartofimpact, at the beginning of your tweet, you will be responding to something I said or speaking to me. If you embed @theartofimpact in your tweet, you will be providing a link to my Twitter profile. Example: Had a great meeting today with @theartofimpact and am looking forward to seeing them @smcrva this Thursday!  In this tweet I’ve told you whom I’m speaking with and provided a link to them as well as to an event we will both be attending this week.

DM: Direct messages are private tweets that are only viewed by the person I am sending it to. 

Twitter is a great tool that takes a little time to play with before it makes sense. Be patient and take the time to do a little trial and error before testing it for your brand. You can set up multiple accounts so feel free to try your personal account out to research your personal interests and learn what works and what doesn’t. Then, when you feel comfortable, you’ll be ready to apply your knowledge to your business.

Coming up next:
SUMMER CAMP WEEK 2: TWITTER TIPS FOR THE NEXT STEP
SUMMER CAMP WEEK 3: FACEBOOK BASICS
SUMMER CAMP WEEK 4: FACEBOOK FOR BUSINESS