No Digital Wax
Waxers, non-repro blue pencils, x-actos, hot lead, and typesetting machines and processors have given way to wires, laser printers, and computers small enough to carry under our arms.
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4…3…2…1…Happy New Year!
I’ve never believed in New Year’s Resolutions. Maybe it’s because something like 90% of people fail at them. read more >>
OMG that’s TMI…
...Or for those of you who don’t have 27 hours a day to spend on Facebook, that stands for, “Oh my gosh, that is too much information.” And what, pray thee tell, is too much information? read more >>
We’ve Come A Long Way, Baby
...we grew up during the golden years of advertising and were basically weaned on television... read more >>
But how does it work?
You can have a great Web site. It can have exciting graphics, informative copy and wonderful videos, but all of this means very little if you’re unable to drive traffic to your site. read more >>
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Tattoo Me.
If I could have had it my way, I would have been all tattooed up by the age of 16. read more >>
Bill Rancic says, “Be Proactive, Not Reactive”
I had the opportunity to attend Richmond Biz Linc last week where Bill Rancic, first winner of The Apprentice, spoke. read more >>
Finding your voice
Many companies are jumping aboard the emerging media train and finding it isn’t quite as easy as they imagined. Using emerging media tools can be a wonderful resource for any company but it is critical to have a clearly defined voice that best represents your brand. Here are some do’s and don’ts to help you along the way.
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Companies I Watch
As someone who enjoys watching companies innovate on a daily basis, here are a few I like. I’ve given you a variety of examples to show that emerging media can work for all different types of businesses. Ford sells products, Snag-a-job provides a service, and Martha Stewart sells a personality/lifestyle brand. read more >>
Paper or Plastic?
I frequently hear buzz about becoming a “paperless office,” and while it sounds great in theory, and would obviously help the environment, I am not convinced it is the right thing for us (or many offices) to do. read more >>
Choose your words wisely
Have you ever noticed how many different ways there are to say the same thing? This new field of emerging media is a perfect example. I’ve heard it called social media, new media, emerging media—and everyone is talking about the same thing. read more >>
PUNCH 2.0
PUNCH is pleased to announce the launch of our newly redesigned Web site. This redesign will better illustrate our capabilities, provide a better view of our culture, and showcase the impact that our clients have on the community. read more >>
Earth Day Festival
On April 18, Justin and I ventured off to the Richmond Earth Day and Fish Festival in the Manchester Warehouse District. read more >>
Be. Think. Do.
Here at the PUNCH blog we’ve created three categories that just about any topic will fit into, “Be. Think. Do.” This has gotten me thinking about how almost every moment of our lives can fit into one of these categories. read more >>
Minding your manners online
Just about everyone I talk to these days is aware of the buzz around Social Media. Either you’ve jumped in wholeheartedly, are starting to test the waters, or are too overwhelmed by options to know where to begin. read more >>
What’s in a Name?
For years, I’ve been charged with naming businesses, products, and services. However, I’m now tasked with the ultimate challenge. Naming my baby boy due this August. read more >>
PUNCH World Cup
We have a little philosophy that we abide by here at PUNCH, called "the art of impact." With that said, on Friday, May 30th, we hosted the first annual PUNCH World Cup. And believe me, there was plenty of impact and absolutely no art involved! read more >>
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